The Impact Of The Kardashian Effect

It seems the Kardashian empire is set to make a further foray into the beauty world. So, is this a good thing and what does it mean for you?

It was announced this week that Kim Kardashian will be launching her very own beauty range, following in the footsteps of little sister Kylie. Whilst a number of teenage girls cannot contain themselves at the news, many have asked whether this is a good thing for the beauty industry?

Details of the new Kardashian line are still sketchy but it seems set to be cosmetics based. What is unlikely to be released is who makes the products and are they any good? Celebrity brands are often based largely around the name, with the quality of the products being questionable. The products will sell well irrespectively as young girls live in hope of looking like their idol, but there is no substitute for professionally designed products.

The Flirties range of cosmetics have been thoroughly researched and developed to make sure they reach a standard that is worthy of professional treatments. For you to charge your clients for a make-up application or retail products with confidence, you need to be sure that the products you use are the very best they can be.

As a beauty therapist, you will see numerous celebrity endorsed brands come and go, but Flirties professional products will stand the test of time.