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Everywhere you look, brows are a big topic. Whether it is the new trends of plaited or wobbly brows, the Cara Delevingne full brow, or a pencil thin arch, everyone has a different style.

From young to old, most salon clients are now concerned with how their brows look and are turning to professionals for help. Whilst your skills may be able to make them look just the way they like, they may struggle to recreate the look at home.

The Flirties Brow Palette is the perfect solution as it is not only a great salon tool but also a wonderful retail item. Available in five different shades, the palette includes a highlighter, brow wax and two highly pigmented brow powder colours.

This amazing item helps to get your clients brows looking perfect, wherever they are. Buy yours at www.flirties.co.uk/collections/brows/products/brow-palette.

We've all heard the old adage about the customer knowing best, but is that really true?

As a professional who has gone through expert Flirties training, you will pretty much know all there is to know about brows, including what is on trend, what shapes can be made and, crucially, what shapes and colours suit each face.

As I walked around my home town today I was struck by the number of girls boasting thick black eyebrows that looked like they had been drawn on with permanent marker. It leads you to wonder whether this is the work of a less than talented therapist or whether that is exactly the look they were going for. So, what do you do when a client requests big black caterpillars adding to their face?

A simple flat refusal is unlikely to do the trick. They have made up their minds and know what they want, digging your heels in is not going to change that. Instead, you have to draw on your training and show them what a knowledgeable professional you are. Show them examples of shapes and colours that would really suit them, and explain how it would benefit their face.

You could also show them your retail items, such as the wonderful Flirties Brow Design Retail Kit, and explain how they can achieve different looks for different occasions. 

When faced with expertise and the understanding of what will make them look best, then it is likely you will change their minds, but still leave them feeling like it was their idea! If they still insist then it is up to you to decide whether you want your business associated with those brows!

It seems the Kardashian empire is set to make a further foray into the beauty world. So, is this a good thing and what does it mean for you?

It was announced this week that Kim Kardashian will be launching her very own beauty range, following in the footsteps of little sister Kylie. Whilst a number of teenage girls cannot contain themselves at the news, many have asked whether this is a good thing for the beauty industry?

Details of the new Kardashian line are still sketchy but it seems set to be cosmetics based. What is unlikely to be released is who makes the products and are they any good? Celebrity brands are often based largely around the name, with the quality of the products being questionable. The products will sell well irrespectively as young girls live in hope of looking like their idol, but there is no substitute for professionally designed products.

The Flirties range of cosmetics have been thoroughly researched and developed to make sure they reach a standard that is worthy of professional treatments. For you to charge your clients for a make-up application or retail products with confidence, you need to be sure that the products you use are the very best they can be.

As a beauty therapist, you will see numerous celebrity endorsed brands come and go, but Flirties professional products will stand the test of time.

We all love a good bargain, but did you ever hear that old adage about something being too good to be true? There's a very good reason for it!

As a business owner you will probably be on the look out for a good deal to save on your overheads, and it can be tempting to look to far flung shores for a bargain on your products, but did you know the responsibility that comes with this?

Any product put on the market for sale or use in this country must have been put through rigourous safety testing and be registered by the Cosmetics Product Notification Panel (CPNP). This ensures that any UK or EU supplier is responsible for ensuring that the products they sell and you use are safe and legal. This gives you great peace of mind that your client is in safe hands and your insurance company will be happy that you are using the appropriate products.

However, as soon as you import a product from further afield which has not been tested and registered, you personally become responsible for ensuring the safety of that product. Even if you have only purchased one little tube of adhesive, the onus falls on you to make sure it is safe for use on your client. So do you have an extensive laboratory for testing those products? Can your in-house scientist vouch for the ingredients and their origins? Probably not!

In addition to the liability of ensuring your clients safety, your insurance is likely to be void as soon as you use illegal substances or products which have not been registered.

All of this means that by using products that are not registered, you risk the safety of your client and you could lose your business over any claim that is made against you.

To protect yourself and your client, you need to ensure that you only buy products from reputable suppliers within the EU, such as Flirties. All of Flirties products comply with the regulations, have been independently tested and are registered with the CPNP so you can rest assured that you are using products which are safe and reliable.

Don't take risks with the safety of your clients or your business. Stay safe, stay successful with Flirties.

We all need a little lift from time to time, and so do our lashes!

For centuries, women have been trying to improve their eyelashes to make the most of the natural beauty of their eyes. Even Cleopatra jumped on that bandwagon, so it no surprise that our clients still seek this lash perfection in their droves.

Traditionally, many people believe that improving the lashes means making them longer or darker. Whilst this is true, there is another trick to master: lash lifting!  The lash lift is not a perm, instead it lifts each lash to give the appearance of volume, and the effects are stunning!

The Flirties Lash Lifting system helps to maintain healthy and strong lashes and can be combined with a colour boost, semi-permanent mascara or even lash extensions. With conversion courses, starter kits and full training all available, you cannot afford to miss out. Take a look at our Lashes Page or call 0845 022 22 33 to find out more.

"Imitation is the most sincere form of insecurity" - Polly Bergen

 

In every industry, not just the beauty industry, there are people passing off others ideas as their own. It's so frustrating! 

So what can we do?

Well I've been in this boat myself, several times I've got myself wound up over these people who were copying my blogs or posting my pictures or page statuses as their own. 

Did getting angry or irritated stop them or help me?

Nope. 

In fact if you call these people out all it does is drive traffic to their website or pages and actually helps them to increase their own audience...remember no publicity is bad publicity.

 

I often hear the saying "If someone copies you, it means you are already ahead of them", so they are trying to play catch up with you, they are trying to be at your level, but you've been there and done that and now you are working on your next piece to continue on your own journey and to continue growing.

 

You have two choices when someone is imitating you:

• Pause your own journey and focus your time, energy and strength on being angry and irritated at them and how you are going to stop them or get payback.
• Use any emotions you are feeling to spur you on to be even better! Use that time and energy to fuel your business and elevate you even further ahead of this person.

 

The Problem with the first option is whilst you are on pause and consuming yourself with what this person is doing, you're own business is being held back and you're actually given the person a chance to get ahead of you which is the opposite of what you wanted!

The second option is always better. Block that person, unfollow them so they don't have the opportunity to get under your skin. Use your passion to launch your next idea! 

 

Sometimes this is easier said than done and I totally understand that it can get to the stage where it just can't be ignored. In these cases there are a few practical things that you can do.

Firstly, ALWAYS watermark your pictures. This doesn't always stop people using them but it does discourage them, especially if the logo is hard to crop or photoshop out.

Secondly, email and/or post them a letter to cease and desist from using your photos (or intellectual property which has its own laws).

There are templates for legal letters that you can buy online from Lawyers in the UK if you need help.

The key is to remain professional. As soon as you start to become emotionally charged you will be giving them your energy that you should be using on your own business.

 

Do not ever let someone who is copying you intimidate you, they wouldn't copy you if they didn't think you were worth copying. 

Believe it or not, you have inspired them, and if you approach it the right way you may even become friends and a mentor to them, this could be a positive to your business!

 

The main difference between you and this person is that you made your work with passion and creativity, and those are skills that can't ever be copied.

So go be creative, don't worry what others are doing, and as always continue to strive to be the best version of you.

You've undergone your training, perfected your techniques and bought all your products. So, how do you get those all important clients through the door?

The short answer to that is marketing. Whilst it seems a scary prospect, with the right brands behind you it can be easy to achieve.

When you choose Flirties for your lashes, brows, tanning, waxing or nails, you get a team of dedicated professionals to work with to help make your business a success. When you have completed your training, a Flirties trainer will be on-hand to offer support and advice, so you can be sure you are offering professional treatments, and if you are offering professional treatments then make sure you shout about it! Let your clients know that you offer the very highest standards and have trained with a reputable brand.

All Flirties students get access to free marketing materials including specially designed leaflets that will help to promote your business and demonstrate that you offer top quality products and treatments. To take this a step further, there is also now the option to order personalised logos and images to support your business further.

Flirties also offer access to VIP Facebook advice groups where you can reach Flirties trainers and therapists who are happy to share their knowledge and experience.

Flirties want to help make your business a success, so to find out more about how we can help you, call 0845 022 22 33 today!

When you opt for a new range of beauty products, you want one that will support your business. This means that the brand should be designed for salons in order to make your treatments stand out.

There are a huge range of beauty products available on the market these days, and whilst they all have their benefits, it doesn't mean you want to stock high street brands on your shelves. The purpose of a beauty salon is to provide unique treatments, expertise and a sense of something special, which is why you need to be working with a professional brand.

Flirties ensure that their products are only available to qualified professionals. Not only does this mean that you are properly trained to use the products, it also means that the brand, and your salon, is seen to be a cut above the consumer offerings.

Giving your clients something they cannot get at home means that your treatments are not de-valued, your retail products are not cheaper elsewhere and knowledge is vital.

To set up your Flirties account, click on the Registration page and fill in your details. We will ask to see copies of your certificates to help keep the brand professional-only.